Did I tell you how much I loved Japanese goods? A few months back when I made a pit stop at Narita, I ended up buying a couple of goodies like this Yomiuri Giants ballcap, fridge magnets and Tatami slippers. There is just something about products that come out of Japan that brings me back to when I was 7 and let me tell you why. Tatami slippers feels awesome on your feet at the end of a long day by the way
You see my father earned a technical scholarship at AOTS (Association for Overseas Technical Scholarship) early in his career and he spent a few years training and eventually working there.
I love shopping! Be it clothes, accessories or shoes, one of the things that give me a challenge is getting the best deal, discount, whatever that can give me more bang for my buck. With the rising cost in labor and logisitics that gets that product from the shelves to our doorstep comes increased prices and this motivates me, and other consumers out there to find a good bargain.
- Consumers tend to search local now especially if the search intent is an intent to consume or buy.
- Consumers trust local retailers or brands much more than your big global brand.
- Mobile internet usage has skyrocketed in the past 5 years, especially with the penetration of the smartphone which delivers a mobile internet experience on the fly, making internet searches easily accessible anytime, anywhere.
- Avoiding keywords that deliver double stacked results towards your competitor.
Why Local SEO Matters (continued…)
Focusing on a customer base that matters. I live close to a local neighborhood grocery store that has 3 locations that can be found here in the South Bay. If somebody were to visit their website, people who are internet savvy more so search marketing savvy, one would say that they are not leveraging their ability to capture a wider audience and possibly grow their business because their website is so draconian and simple. Now if one were to argue the merits of technical SEO, that maybe true because if you browse their site, it’s: