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Optimizing For Local SEO Part 1 – BuzzStarter Best Practices Guide

A lot of the clients that BuzzStarter works with¬†always like to think big. They always aim for top ranking on keywords that best defines their market (and business), that drives the highest search volume possible. The challenge with that is, that will never be true all the time especially for keywords that are extremely long tail. With the advent of local search engine results, it may be difficult to plan these keyword campaigns in advance especially if some of these locations are extremely valuable for your business. Now I do/did some work for a number of companies where local SEO matters and I would like to share some interesting tips that I’ve learned that maybe able to help you in your optimization campaign.

How do I use Amazon Mechanical Turk for SEO to increase my page ranks? – Q&A with BuzzStarter on Quora Series

The Quora LogoOne of the things I’ve been trying to do is change the whole way people think about SEO, digital & search marketing as well as analytics by participating a little bit more on Quora. I also go on that site to spread the word on BuzzStarter and what we do. So this will be the first article entry in a series of entries where I try to educate people using my own experiences being in this field. A couple of days ago, this questions was asked:

How do I use Amazon Mechanical Turk for SEO to increase my page ranks?

My answer as originally posted on Quora.

Sizing Up The Competition by SERP Positions – BuzzStarter Best Practices Guide

So one of the biggest questions most of our prospective clients ask us here at BuzzStarter always is this, “How fast can you get us to position number 1 on Google?”

How Yahoo Secured Search Affects Your Web Analytics

At Buzzstarter, I try to keep up not only with the latest in search but also in digital analytics and I try to provide secured search by buzzstartercolleagues, past and current clients information that will be critical to their operation. Lately I have been noticing a more proactive stance by the big search engines on a move towards secured search and the one thing that is changing up how web analytics data is being collected is that most of them are moving search onto a secure server (HTTPS). With Google, we are not so surprised since they have been trying to move everyone to this protocol since October 2011. Back then, searches done while logged into any Google service will not be recorded and passed onto any analytics platform, including Google Analytics. By September 2013, Google made the final announcement that all searches will be secured by default. What this meant was search professionals know people are coming from a Google search but they wouldn’t know what the search term was that brought the visitor in.

How To Handle And Fix Your 404s – BuzzStarter Best Practices Guide – Part 2

Funny 404 from 501stLast week, we discussed part 1 of how BuzzStarter’s best practices on 404s come to play. For the conclusion of this series, we will layout key bullet point action items on how we address 404s in general. For new people who are just getting into SEO, seeing 404 error messages in Google Webmaster tools can be nerve wracking. As we mentioned previously, handling your 404 page in the right way is an integral, but shouldn’t be a worrying exercise, part in improving your website’s user experience for your visitors and search engines.