One of the things I’ve been trying to do is change the whole way people think about SEO, digital & search marketing as well as analytics by participating a little bit more on Quora. I also go on that site to spread the word on BuzzStarter and what we do. So this will be the first article entry in a series of entries where I try to educate people using my own experiences being in this field. So a couple of days ago, this questions was asked:
How do I use Amazon Mechanical Turk for SEO to increase my page ranks?
My answer as originally posted on Quora.
At Buzzstarter, I try to keep up not only with the latest in search but also in digital analytics and I try to provide colleagues, past and current clients information that will be critical to their operation. Lately I have been noticing a more proactive stance by the big search engines on a move towards secured search and the one thing that is changing up how web analytics data is being collected is that most of them are moving search onto a secure server (HTTPS). With Google, we are not so surprised since they have been trying to move everyone to this protocol since October 2011. Back then, searches done while logged into any Google service will not be recorded and passed onto any analytics platform, including Google Analytics. By September 2013, Google made the final announcement that all searches will be secured by default. What this meant was search professionals know people are coming from a Google search but they wouldn’t know what the search term was that brought the visitor in.
Nowadays, the clients we get here at Buzz Starter are mostly successful sites that used to do well with their evergreen words or what most people know as the main taxonomy, or main keywords for the other “most people” bucket. A good number of these clients still continue to suffer since the Panda update, roughly 3 years ago and have been having a difficult time implementing changes to their site, mostly because the lack of in-house expertise of implementing the latest SEO best practices. The indecision has cost their business greatly when it comes to monetization of their traffic, especially for sites who’s bread and butter rely on Google Adsense or selling display adspace.