Why Local SEO Matters (continued…)
Focusing on a customer base that matters. I live close to a local neighborhood grocery store that has 3 locations that can be found here in the South Bay. If somebody were to visit their website, people who are internet savvy more so search marketing savvy, one would say that they are not leveraging their ability to capture a wider audience and possibly grow their business because their website is so draconian and simple. Now if one were to argue the merits of technical SEO, that maybe true because if you browse their site, it’s:
A lot of the clients that BuzzStarter works with always like to think big. They always aim for top ranking on keywords that best defines their market (and business), that drives the highest search volume possible. The challenge with that is, that will never be true all the time especially for keywords that are extremely long tail. With the advent of local search engine results, it may be difficult to plan these keyword campaigns in advance especially if some of these locations are extremely valuable for your business. Now I do/did some work for a number of companies where local SEO matters and I would like to share some interesting tips that I’ve learned that maybe able to help you in your optimization campaign.
One of the things I’ve been trying to do is change the whole way people think about SEO, digital & search marketing as well as analytics by participating a little bit more on Quora. I also go on that site to spread the word on BuzzStarter and what we do. So this will be the first article entry in a series of entries where I try to educate people using my own experiences being in this field. A couple of days ago, this questions was asked:
How do I use Amazon Mechanical Turk for SEO to increase my page ranks?
My answer as originally posted on Quora.
At Buzzstarter, I try to keep up not only with the latest in search but also in digital analytics and I try to provide colleagues, past and current clients information that will be critical to their operation. Lately I have been noticing a more proactive stance by the big search engines on a move towards secured search and the one thing that is changing up how web analytics data is being collected is that most of them are moving search onto a secure server (HTTPS). With Google, we are not so surprised since they have been trying to move everyone to this protocol since October 2011. Back then, searches done while logged into any Google service will not be recorded and passed onto any analytics platform, including Google Analytics. By September 2013, Google made the final announcement that all searches will be secured by default. What this meant was search professionals know people are coming from a Google search but they wouldn’t know what the search term was that brought the visitor in.